HBO’s programming consists primarily of theatrically released motion pictures, original series, documentaries, boxing matches, and occasional stand-up comedy specials. I was approached to design and implement a high traffic e-commerce website that was consistent with the newly launched HBO.com site. My challenge was to create a seamless experience between the two sites while still placing special emphasis on the independently branded feature films, HBO series and featured merchandise.
Tru:Blood is a carbonated blood orange drink inspired by the HBO hit series True Blood®. I developed a series of print ads and targeted email campaigns to promote the beverage at Comic-Con International.