project name


  • Client:

    Authentic Brands Group (ABG)

  • Our Role:

    Lead Designer | Creative Director

Characterized by taglines such as “Bad For The Sport” and “American Arrogance” Tapout has evolved into a global brand that is synonymous with the world of mixed martial arts. With its acquisition by Authentic Brands Group (ABG) in 2010, the site required a complete redesign accompanied by new online brand standards and a improved online marketing strategy.

Tapout Website | 2012

Tapout Store Website | 2012

Tapout Store Banner Ads & Display Media

3 Fully Branded Sites

Tapout Store Website | 2010

Tapout Store Sweepstakes | 2010