For more than 160 years, the Western Union Company has been the leader in global payment service. They have provided consumers with a fast, reliable and convenient way to send and receive money around the world. As the head of global creative, I oversaw the conceptual development and completion of more than 1600 global marketing campaigns and initiatives, leading to over $15 million in annual cost savings and 3rd party agency fees. I also supervised all phases of the production process to ensure global creative consistency for paid media, programmatic display, email, on-site creative, social media, mobile and app store communications, print and point of sale graphics, video production, and trade show graphics and installations.
