Western Union
project name

Western Union

  • Client:

    Western Union

  • Our Role:

    Head of Global Creative | Digital

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For more than 160 years, the Western Union Company has been the leader in global payment service. They have provided consumers with a fast, reliable and convenient way to send and receive money around the world. As the head of global creative, I oversaw the conceptual development and completion of more than 1600 global marketing campaigns and initiatives, leading to over $15 million in annual cost savings and 3rd party agency fees. I also supervised all phases of the production process to ensure global creative consistency for paid media, programmatic display, email, on-site creative, social media, mobile and app store communications, print and point of sale graphics, video production, and trade show graphics and installations.

Western Union Website

Western Union Mobile Optimized Website

Western Union Social Campaigns

Western Union Light Rail Train Wraps

Western Union OOH Campaigns

Western Union Corporate Brand Development